Display Ad Rates

Advertising rates effective January 1, 2015
Retail Display or Classified Advertising Rates

 

YEARLY FREQUENCY RATE
Cost per column inch
AD SIZE OPEN RATE 13 TIMES 26 TIMES 52 TIMES
2″–19″ $14.00 $10.50 $9.50 $8.00
20″–39″ $13.50 $10.00 $9.00 $7.50
40″–70″ $13.00 $9.50 $8.50 $7.00
FULL PAGE 80″ $12.50 $9.00 $8.00 $6.50

 

YEARLY SPACE CONTRACT RATE
INCHES PER YEAR RATE PER COLUMN INCH
160 $10.00
500 $9.50
1,000 $9.00
2,000 $8.00
4,000 $6.00

ALL RATES ARE NET AND NON-COMMISSIONALBLE
For information on display advertising rates, call (925) 988-7800.

BUSINESS SERVICES ADS
Business Services ads run in 13 consecutive week increments. $7.50 per column inch, two inch minimum. One copy change per month and three months paid in advance, except on established accounts.

COLOR
One color and black is $165 per standard PMS color. The cost for full-color is $300. Color charges are added to the cost of the ad.

PRE-PRINT INSERTS
Folded to our specifications, limited in weight and rigidity. Subject to prior approval. 9 cents each, non-commissionable, paid in advance. Contract rates available upon request.

POSITION
Position requests will be honored when possible, but are not guaranteed.

PUBLICATION DATE AND DEADLINES
Rossmoor News is published every Wednesday afternoon. Ad schedule and copy deadline is Friday at 10 a.m. preceding date of insertion. Scheduled camera-ready ads are accepted until Monday at noon.

MECHANICAL REQUIREMENTS
Rossmoor News is an extended tabloid format. Full page tabloid: 5 columns by 16 inches (10-3/8 by 16 inches or 62-1/2 picas by 96 picas). Column width: 11-1/2 picas or 1-15/16 inches. Ads 15 inches or more in depth will be charged at 16 inches. The News uses an 85 line screen.

GENERAL INFORMATION
Errors: Liability for errors shall not exceed the cost of that portion of space occupied by such an error. Claims for adjustments must be made within 14 days of insertion. Credit allowable for first incorrect insertion only.

Charges: Alteration charge of $25 will be made when the ad is produced per customer request and customer makes major changes in composition. Advertisements set by our production staff, canceled and not re-scheduled within 30 days will be charged at a rate of $2 per column inch, minimum $10. Additional charges are made on photography.

CLASSIFIED RATES
Non-resident Classifieds are $12.50 minimum for 30 words or less; 25 cents for each additional word.

Resident Classifieds are $8.00 minimum for 30 words or less; 25 cents for each additional word.